Final Program

(As of June 9, subject to change)

Event Schedule:

8 a.m.: Registration Opens
9 a.m.: General Sessions
1 p.m.: Networking Luncheon
3:30 p.m.: Networking Reception

9 – 9:15 a.m.
Opening Remarks
Guy Finley
, Executive Director, MESA and Conference Chair

9:15 – 10:45 a.m.
KEYNOTE: Leading Innovation: How to Jumpstart Home Entertainment’s Growth Engine

“The amount of innovation a company produces is inversely related to the number of PowerPoint slides or elaborate process diagrams it makes about innovation.” The DeGraff Hypothesis
Innovation is key to today’s home entertainment industry, which is rapidly adjusting to changing consumer demands for personalized, programmable and portable entertainment experiences. However, many home entertainment organizations are pursuing new strategies and processes only to find that they lack the culture, competencies, and leadership practices required to execute and sustain innovation.
Jeff DeGraff, Professor of Management and Organizations, Ross School of Business, University of Michigan

10:45 – 11 a.m.
VUCA: Challenging Your Teams to Innovate and Change

Volatility, uncertainty, complexity and ambiguity (VUCA) are now “business as usual” and your company can’t change without adopting a new culture. The rate at which our industry evolves is accelerating. Building and managing a business in an ever-changing environment comes with massive challenges but there are some key principles that can be applied that simplify the process of building a business that enables adaptability and agility to meet these challenges. From start-ups that attract the best new talent, and with little or no legacy baggage to carry, to large, traditional studios now challenging their business units to innovate while achieving their core business plans and maintaining their fundamental values, how can these companies still excite and support their staffs to reinvent their products, their careers and the customers they must serve?
Seth Hallen, President, Hollywood Professional Association

11 – 11:30 a.m.

11:30 – 11:45 a.m.
#WEdynamic: Human Acceleration is the New Innovation

M&E is changing at an accelerated rate and companies, large and small, are reacting to a fundamental shift in how our customers value our products as they correlate to their individuality. How do we elevate our industry (companies, teams and ourselves) to a new level? By directing collaborative energy and focus toward the most important piece of the puzzle: the human. This presentation looks at accelerating human capital and building customer value by incorporating the Human Element such that People and profit are synonymous. Our collaborative strengths, as individuals, will help create new interactions, authentic experiences and personal fulfillment.
Cameron Kashani, Godmother of Silicon Beach and Founder, CoAccel

11:45 a.m. – 12 p.m.
Innovating Avail Information in the Entertainment Supply Chain

Accuracy of information around the availability of content (avails) is a critical factor in the evolution of the entertainment supply chain. While various industry groups have set their sights on standardizing and proliferating this important information about entertainment content, service providers and studios are tasked with meeting customer needs in the interim. What issues exist around how this information is made available to the consumer? This presentation offers solutions while examining the significant challenges associated with avails data.
Juan Reyes, Chief Innovation Officer, My Eye Media

12 – 12:45 p.m.
Developing a New Digital Entertainment Supply Chain

One thing is certain about digital entertainment — there is an ever-broadening number of channels and no single distribution standard. Home entertainment operations executives are working with their technology partners to optimize the efficiencies of their supply chains to infinitely and immediately scale their workflows — internally and externally — to react to new retail opportunities. Traditional divisional silos are being challenged to work more closely together; metadata standards are being developed and implemented; and distribution partners are being drawn earlier into the system development process. The end result, it is hoped, is a new-age home entertainment environment that will provide consumers with a what they want, where they want, when they want experience that content holders can still afford to develop and deliver.
Moderator: Christy King, Strategic Consultant, MESA
Michael Jeffrey, Vice President, Market Solutions, Rovi
Andy Manidis, Vice President, Client Solutions, Deluxe Entertainment Services Group
Chuck Parker, Chief Executive Officer & Executive Chairman, Sohonet
Juan Reyes, Chief Innovation Officer, My Eye Media
Thomas Stilling, Vice President, Global Enterprise Operations, 20th Century Fox
David Sugg, Executive Director, Technical Solutions Architecture, Warner Bros.

12:45 – 1 p.m.
Transformative Innovation: Structure and Metrics Will Set Us Free

How does a major Hollywood studio design a strategy for their teams to operate within a new culture that embraces change? Talk of transformation and innovation often end up being nebulous “buzz” words – the concepts pull you in and people love to talk about “change” (hint: we’re gathering at THE Summit to “transform”) but how do you turn “buzz” into good business practices and results? This presentation offers insight into how global operational divisions can formulate an internal strategy for change that integrates structure, KPIs, metrics to ensure your team members have individual freedom, throughout the collaborative process, to work together for greater efficiencies, workflows and creative output.
Thomas Stilling, Vice President, Global Enterprise Operations, 20th Century Fox

1 – 2 p.m.

2 – 2:30 p.m.
KEYNOTE CONVERSATION: What Does Interactive Really Mean?

This session explores the evolution of the word “interactive” and how it impacts content creation, distribution and consumer engagement. Interactive content experiences, associated with a linear TV program or series, enable the viewer to both view and manipulate, alter, interact with or affect the content by means of platform-specific or multi-platform delivery services. In the early days of the internet there was the promise of transforming the entire television experience through interactivity. With the explosion of second screen developers and the proliferation of apps on smartphones, the transformation progressed but ultimately apps emerged as a “nice to have” that did not fundamentally upend either the distribution model or viewing experience. Move forward to today where OTT distribution has become a “need to have” and the idea of interactivity addresses a multitude of engagement opportunities as our industry continues to evolve. So what does this all mean?
John Canning, Vice President, New Media, Producers Guild of America and Co-Chair Events, Interactive Media Peer Group, Television Academy
Seth Shapiro, Chief Executive Officer, New Amsterdam Media and Governor, Interactive Media Peer Group, Television Academy
Interviewed by: Guy Finley, Executive Director, MESA and Conference Chair

2:30 – 3 p.m.
KEYNOTE: Inside The Garage: a Conduit for Culture Change and Innovation at Microsoft

The spirit of the start-up ‘garage’ is embedded in Silicon Valley culture, where HP and Apple both started. In the same era, in Seattle, Washington, another major player in the tech community was founded in a garage. As such, it is an apt name for The Garage at Microsoft, launched by rebel employees as a “speakeasy” in 2009. In the last two years, The Garage has grown into a worldwide set of programs and facilities where employee innovation is encouraged and celebrated. The Microsoft Garage is an agent for change, innovation and entrepreneurship within the world’s largest software company. How can the Microsoft Garage serve as a template for culture change within the home entertainment industry? And how can programs similar to those being pioneered in Microsoft’s Garage help companies develop their own innovations to take to market? These questions and more will be answered in this insightful presentation.
Anne Legato, Chief Communicator, Microsoft Garage

3 – 3:30 p.m.
KEYNOTE: A View from the Front Lines of UHD and HDR

Nobody has more experience rolling out new formats than Video & Audio Center in Los Angeles, which offers consumers their first look at the latest and greatest consumer technologies. In cooperation with leading manufacturers, they have been instrumental in the national launch of numerous new products – from the compact disc to GPS, from camcorders to DVD, from high-definition television to the first 4K-UltraHD televisions. With the recent roll out of new UHD Blu-ray and HDR products, they already have more direct consumer feedback on these advanced video technologies than any other retailer in the world. What do his customers think and do they appreciate the difference that this premium consumer video experience makes? This keynote presentation will bring UHD and HDR consumer feedback straight from their retail stores floor to this year’s THE Summit stage.
Tom Campbell, Corporate Director, Video & Audio Center

3:30 p.m.
Closing Remarks
Guy Finley
, Executive Director, MESA and Conference Chair

3:30 – 4:30 p.m.